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Dawn Lepore Joins Coupons.com Board of Directors
MOUNTAIN VIEW, Calif. -- Coupons.com Incorporated, the recognized leader in digital coupons, today announced the appointment of Dawn Lepore to its board of directors. Lepore, the former chairman and CEO of Drugstore.com, will provide the company with insights and guidance as it continues to be the driving force in transforming the multi-billion dollar coupon industry into the digital world.
“Dawn is a widely admired business leader and e-commerce trail blazer,” said Steven Boal, founder and CEO, Coupons.com. “Her leadership, expertise in building successful online businesses and experience as a board member of such companies as eBay, Wal-Mart and The New York Times Company will be a great asset to us as we continue to rapidly grow our business.”
“Coupons.com is uniquely positioned as it leads the digital transformation of the couponing industry,” said Lepore. “With consumer adoption of digital coupons rapidly growing and more and more brands and retailers shifting an increasingly larger portion of their couponing budgets to digital, the industry is at a tipping point. I am excited to be part of the company at this time of inflection.”
Facebook Alert: Advertisements in your ... - Epiphany Solutions
What this means is that when a Facebook user claims an offer from a small business who has signed up to the Offers feature, it will automatically add a story on the Facebook user’s timeline, unless their privacy settings are changed beforehand. The deals are simply forced into a user’s newsfeed, which could mean that if a user likes 15 business pages it could mean 30-60 offers are bombarding a user every day. A user does not have to check into the feature, which means there is no opting-in (except for liking a small businesses Facebook page). This is not a new feature – nor is it news to people who use social media – and of course those concerned can have their privacy settings changed to not show these offers being claimed....
Acceptance of Mobile Marketing, Models?
Most of people are annoyed when getting unwanted mobile marketing messages. My question is: what would be an effective solution to get users' endorsement to receive valuable info (e.g. coupons&best buy lists), and how to get them interact with the
Allowing consumers an "opt in" is typically the best bet. That way you have a pool of consumers who are responsive to advertising, thus helping your ROI. Not opting in creates a negative perception of the benefits you're trying to deliver and