Mobile health startup Jiff raises $7.5 million
23.05.12
Palo Alto, California-based Jiff announced this week that it had raised $7.5 million in its first round of funding. The investment round was led by Aeris Capital and included participation from Jiff’s founding seed investor Aberdare Ventures. The startup also announced that it had appointed former president and CEO of Robert Bosch Healthcare, Derek Newell, as its first CEO.
Too often patients forget what a doctor told them during an office visit by the time they have made it to their car, according to Jiff. The startup has taken that problem on with its first offering. Doctors give the same eight minute speech all day long to patients with similar issues, so Jiff wanted to help doctors create an app that captures that conversation and enables patients to revisit it as many times as they’d like. That saves time for doctors because it will hopefully lead to less follow-up calls and questions. With the JiffPad app for iPads, physicians can create JiffTalks that include images, voice, frequently asked questions, replies, finger gestures, and more all compiled into a video that can be sent to the patient via email to review at home.
Source: mobihealthnews