Retail Trends at NRF 2012: Is Location Based Marketing Just A Coupon Device?
Ben Sprecher, Co-Founder of Incentive Targeting www.incentivetargeting.com and Bob Phibbs, the Retail Doctor ® www.retaildoc.com debated the ...
Guess Who Clips the Most Coupons?
The folks at Coupons.org recently released some startling data on trends in coupon usage in America . Here are some additional interesting tidbits: The recession has had an impact on consumers' overall shopping habits, with coupon redemption up 63% last year. Shoppers leave a lot of money on the table when they forget to grab coupons before they head to the store. It's estimated that $470 billion in coupon savings was available to U.S. shoppers last year, and only 1% of that was redeemed. Online shoppers had $2,504 available to them in savings, and only about 2% of that was claimed. Coupons continue to evolve -- from Sunday circulars to online offers, and now delivered straight to users' smartphones, with some coupons accessed by simply scanning an image with a smartphone. Just last year some 15.6 million smartphone users used mobile coupons -- that's about 20% of them, more than double the number from the year before. Traditional coupons are far from obsolete: Despite our newSave 40% on Image Trends Software | PhotographyBLOG
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