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Spotting Revenue: TuneSat's Chris Woods
MBJ: How did TuneSat come to be?
CW: I graduated from Berklee in a major, Music Synthesis, that incorporated a lot of the digital recording technologies. I was really interested in the engineering aspect of commercial music and in Pro Tools. When I moved to New York City, I started a jingle studio. Doing that, I met my current business partner at TuneSat, Scott Schreer, and he had a long history of writing music for television. He had written the NFL on Fox theme and a lot of other music for sports brands that we hear on television. At the time he was working with “watermarking” technology to identify music used on television to help content owners get paid properly, which I thought was a really cool concept.
MBJ: Can you explain what “watermarking” an audio file is?
CW: Watermarking is code that’s embedded into a master recording, but a listening device could only identify versions of a song with watermarking in it. This had been around since the late 1990’s to early 2000’s. We started working with various “fingerprinting” technologies because we saw that as the best method going forward.
Final Cut Pro X 10.0.4 & Motion 5.0.3 (Mac OSX)
Similarly, clips move out of the way to avoid clip collisions and sync problems, so you can focus on creating your story. It's particularly easy to reorganize your story as you work, because you can move a section of your project in a single step. Clear visual connections make it easy to hand off a project to another editor or to resume editing at a later date. Whether you're doing a fast assembly or precise trimming, you can edit with confidence, knowing that Clip Connections keep everything together....