Limbaugh deserters: 3 dozen national/local advertisers have pulled out of Rush
19.05.12
Rush Limbaugh has now lost a total of 36 advertisers, according to multiple sources, including national advertisers JC Penney and Capitol One. They join such high-profile companies as AOL, Sears, Carbonite, Geico, Netflix, Quicken Loan and ProFlowers. Watchdog group Media Matters is maintaining a list that says Limbaugh has lost 36 advertisers as of Tuesday, which was confirmed by USA Today.
The latter source points out, “Some companies buy time directly on Limbaugh's show. Others instruct their ad agencies to buy what's known in the industry as run of schedule time, meaning their commercials run at different times of the day for several days, so they could appear on a certain program one day and not the next.”
Here is the list of Limbaugh deserters, including sponsors, national and local advertisers, per Politico.com. It cites official announcements, Facebook and Twitter statements: AccuQuote Life Insurance, Allstate Insurance, AOL, Bare Escentuals, Bethesda Sedation
Source: Radio-Info.com