Fairfield Inn & Suites by Marriott - "Let's Get it Done (SM)" Ad Campaign
New ad campaign for Fairfield Inn & Suites by Marriott (www.fairfieldinn.com) demonstrates the many ways business travelers can depend on its ...
Nielsen's NOCR Goes Live with Unilever Signing
Last September, the Media Rating Council (MRC) accredited NOCR, a hybrid approach which provides overnight audience reach, frequency and Gross Rating Points (GRPs) to deliver demographic ratings for online ad campaigns. Using this system, Nielsen says it is able to offer reach, frequency and GRP measures for Internet ad campaigns of nearly any size, running nearly anywhere on the web.Unilever will be using the system for all 2012 digital campaigns across its suite of nearly 40 brands in the US, in order to offer ‘consistency in measurement strategy’ across its portfolio.
Steve Hasker (pictured), Nielsen’s President, Media Products and Advertiser Solutions, comments: ‘NOCR will drive increased confidence in the web as a brand medium, and studies to date have highlighted significant opportunity for leading marketers like Unilever to optimize their TV and online spending together.’
The service will be expanded to international markets, beginning with the UK, later
Campaign Suite Extended to Manage Your d20 World
Campaign Suite Extended is the eventual software tool that enables you to manage your Campaign. The software allows you to choose from numerous d20 data expansions to augment your personal campaign world as well as some map packs generic enough to fit into any campaign.