Plessers Sponsors a Unique Mascot Photo Contest
22.02.12
Retailers use sales, promotions and marketing campaigns such as discount pricing, freebies and even wine and cheese events to lure people into the store. The goal is more customers, more revenue and building the brand.
But that doesn't mean it can't be fun and creative. In fact one Babylon Village retailer is making it fun on the customer participation side. I mean who doesn't love to visit the Nippers and rub the head of the big and small fiberglass mascots that stand guard outside of Plessers Appliances on Main Street.
And to top it off, a picture with Nipper could win the photographer a pretty nice 50" flat screen HDTV.
All you need to do is shoot a creative picture of yourself, a friend or a loved one with Nipper and email it to jcappetta@plessers.com. Plessers will then post the photo on its website and Facebook contest pages and whichever photo has the most 'likes' by year's end wins the prize.
"We're always trying to promote in different ways. Our website is national so the pictures will be seen by the whole country," said Plessers Vice President Alan Howard who offered up a winning trick idea: get the picture up early and then get everyone and anyone to like it.
Source: Patch.com